Social Media Manager
Social Media Manager
Location/Type: Hybrid — Full-time
About the role
We're looking for a Social Media Manager to own our voice across platforms and grow a community of dog lovers who trust Happy Day Pets. You'll set the strategy, lead the content calendar, and turn our warm, honest brand into a following that sells. You live online and know what makes dog people tap, share, and buy.
What you'll do
- Own social strategy across Instagram, TikTok, Facebook, and emerging channels.
- Plan and manage the content calendar end to end.
- Grow followers, engagement, and community in an authentic, on-brand way.
- Brief and collaborate with content creators, ambassadors, and influencers.
- Track performance and report on what's working (and what isn't).
- Stay ahead of trends and jump on relevant moments fast.
- Partner with ecommerce and retail teams to support launches and promotions.
What we're looking for
- 3+ years managing social media for a brand (DTC or CPG a plus).
- Proven track record of growing engaged audiences.
- Strong sense of brand voice — warm, upbeat, honest, dog-loving.
- Comfort with analytics and turning data into decisions.
- Excellent writing and visual storytelling instincts.
- Self-starter who thrives in a fast-moving small team.
Nice to have
- Experience in the pet or food space.
- Hands-on content creation skills (shooting, editing).
- Familiarity with TikTok Shop and social commerce.
Compensation: Depending on experience.
How to apply
Email info@happydaypets.com with subject '[Social Media Manager] – Happy Day Pets' and attach your resume.
