Ecommerce / DTC Growth Marketer

Ecommerce / DTC Growth Marketer

Location/Type: Hybrid — Full-time

About the role

As our Ecommerce / DTC Growth Marketer, you'll drive profitable growth across our Shopify store and paid channels. You'll own acquisition, conversion, and retention — running the experiments, campaigns, and funnels that turn dog lovers into lifelong customers. You're equally comfortable in a spreadsheet and a creative brief.

What you'll do

• Own DTC growth across our Shopify store and paid media.
• Plan and manage paid acquisition (Meta, Google, TikTok, etc.).
• Improve conversion rate through testing on site and landing pages.
• Build email/SMS flows and lifecycle campaigns for retention.
• Analyze CAC, LTV, ROAS, and funnel performance.
• Partner with creative and social on high-performing assets.
• Plan promotions, launches, and subscription growth.

What we're looking for

• 3+ years in DTC/ecommerce growth marketing.
• Hands-on experience with paid social and search.
• Strong analytics skills (GA, attribution, performance metrics).
• Experience with Shopify and email/SMS platforms (Klaviyo a plus).
• Test-and-learn mindset and ownership of revenue targets.
• Creative instincts paired with data discipline.

Nice to have

• Experience growing a pet, food, or CPG brand.
• Subscription/retention marketing experience.
• Basic design or copywriting chops.

Compensation: Depending on experience.

How to apply

Email info@happydaypets.com with subject '[Ecommerce / DTC Growth Marketer] – Happy Day Pets' and attach your resume.