If your dog has eaten chicken and beef their whole life, lamb might be brand new to their system — and that's exactly what makes it useful.
What 'novel protein' means
A novel protein is simply one your dog hasn't been exposed to much. Because sensitivities tend to build up to proteins a dog eats often, introducing a less-common option like lamb can be gentler for dogs who've reacted to the usual suspects.
Why dogs love it
Lamb is rich and savory — many dogs find it especially appealing, including picky eaters who turn their noses up at more familiar flavors. It's also a good source of protein and essential amino acids.
- Great for rotation. Switching proteins now and then keeps mealtime interesting and may reduce the odds of building a sensitivity.
- Friendly for sensitive dogs. A fresh protein is easier to evaluate than yet another chicken treat.
- High palatability. The flavor wins over fussy eaters.
How to introduce it
Start small, like any new food, and give it a few days before deciding. Watch for happy digestion and a clean coat. If it agrees with your dog, lamb earns a permanent spot in the rotation.
The Happy Day Pets take
Our Lamb Chips are single-ingredient — 100% lamb — so you can introduce a novel protein without introducing anything else. Try lamb with your dog.
